Our ecommerce designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze.
Setting clear and well defined goals
Every page of your website should have a defined purpose. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase.
Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your ecommerce website.
Keep the shopping experience simple
Keep the design of the ecommerce website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your ecommerce website so that users know exactly what they have in their cart and how much it costs.
Keep your ecommerce site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.
Fast and efficient basket to checkout
Create a checkout process that makes it effortless for your visitors to purchase your products. It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale.
Finally, display trust symbols like VeriSign or McAfee badges proudly on your ecommerce website in order to indicate that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.
Well placed call to actions and messaging
Each page where a specific key action is required from a user should have a strong call-to-action, which indicates to the user to take the next step toward accomplishing a goal on the page. A good call-to-action may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”.
It’s important that you do not have more than one primary call-to-action per page. Secondary calls-to-action are good to have as another choice when a user is not quite ready to commit to the primary goal completion, but should be positioned in such a way that it is used but doesn’t detract from the main goal of a page. For example, they may be willing to download your software demo, but not ready to purchase your software. Rather than lose visitors, keep them on your ecommerce website for a few more minutes by offering them secondary options.