Our pay-per-click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates.
Defining your goals
First of all we will learn about your business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
We will analyse your current website Pay-Per-Click performance based on analytics, landing pages, and current campaign statistics.
We define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the Pay-Per-Click Audit.
Finally we define your Pay-Per-Click competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk.
Pay-Per-Click (PPC) strategy
We will create a comprehensive Pay-Per-Click strategy and project plan for you that clearly outlines all deliverables and measurable business goals.
It is important to define paid Search, display, and repeat marketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget.
We will document the measurable short-term and long-term goals to evaluate campaign performance.
Campaign Setup and Optimisation
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Campaign Analysis and Reporting
We will provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.